Geoffrey Pay
Systems thinker specializing
in enterprise product design
As a product designer and design technologist, I align legacy systems with scalable design patterns, transforming complex enterprise applications into cohesive experiences that drive retention and growth.
My approach
Principle-driven solutions that build alignment and drive positive outcomes
Mapping Intents/Capabilities
Deep analysis of existing architecture (capabilities and constraints), and user roles and goals to understand workflows and address pain points.
- Technical debt assessment
- User role/journey analysis
Agile Sprint Planning
Strategic, phased approach to releases that maintains business continuity while minimizing rework and testing assumptions to achieve product fit.
- Design system integration
- Component-level refactoring
- Progressive enhancement
Outcome-Driven
Improvements tied to measurable business outcomes, from user retention to operational efficiency.
- KPI tracking & analysis
- Qualitative/quantitative feedback analysis
- Continuous optimization
Selected work
Case studies in optimizing user flows, data exploration, and 0-to-1 product development
smartmanager Analytics
The Space Utilization tool visualizes multi-location data using Angular and NgxCharts, enabling detection of data outliers, location comparison across multiple views for user-specified timeframes.
smartmanager Floor Plan
Mapping tool for assigning sensors and devices to a building topography for device setup/control, data collection, and monitoring.
Riptide Messaging
Designed, prototyped, and shipped MVPs for messaging, onboarding, and payments. Combined with user testing and analytics to rapidly iterate toward product‑market fit while exposing users to learn flows aimed at boosting user retention and growth.
Core expertise
Technical capabilities across the product development lifecycle
Legacy System Migration
Leading team efforts to modernize monolithic architectures, refactor workflows, and accommodate multiple user roles/personas.
Design Systems
Delivering best-in-class service by building scalable libraries, design tokens, and governance frameworks for consistency and alignment across teams.
Mobile-First Architecture
Leading adoption of responsive design patterns, progressive web flows, and native mobile experiences.
User Research & Testing
Conducting usability studies, analyzing behavior, and validating design decisions with data.
Growth & Retention
Implementing engagement loops, onboarding learn flows, and feature adoption strategies.
Full-Stack Design
Engaging with users during ideation, mocking up keyframes and prototypes for stakeholder input, and reviewing and testing with developers to close implementation gaps.
"Geoff transformed our UI from a Web 1.0 based approach to a modern and intuitive user experience…using state of the art planning, design and implementation methods and techniques."
