GEOFFREY PAY
Designer + Developer + StategistEmail info@geoffnet.com
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Translating user goals and business ideas into viable products and services can be a balancing act. As a UI/UX practicioner, I employ the following to achieve positive results:
- Design solutions that leverage established UI patterns;
- User interviews, iterative design, and prototyping to validate assumptions;
- Avoidance of costly rework and anti-patterns to better serve use cases and success metrics; and
- Agile artifacts including personas, storyboards, process maps, workflow diagrams, wireframes, and functional prototypes, as needed throughout the development cycle
These principles along with broad experience in design practice, creative management, and development, guide my services.
UI/UX Design
Agile UI/UX, lightweight prototypes, artifacts, contextual inquiry
Product Marketing
Creative services, brand positioning, audience/user segmentation, research, metrics
Product Management
Requirements analysis and elicitation